WAIWAI Rio
Waiwai: Brazilian design in a global showcase
Waiwai Rio was born in Rio de Janeiro and earned international recognition with its bags and accessories of strong cultural identity. To keep pace with its expansion and consolidate its digital presence, it needed an e-commerce built for both domestic retail and international sales.
The Challenge
The challenge was to build a platform that reflected the brand’s singular aesthetic while also supporting operations in multiple currencies, international shipping options, and a consistent buying experience across different markets.
The Solution
We developed Waiwai’s e-commerce on Shopify, focusing on:
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Sales in Brazil and abroad, with support for different currencies.
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International shipping management, ensuring logistical efficiency.
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A buying experience aligned with the brand’s identity, preserving its visual narrative.
Beyond implementation, we work side by side with the Waiwai team on e-commerce management and the execution of digital campaigns, ensuring continuous updates and performance.
The Impact
The e-commerce became a strategic channel for building customer relationships across different countries, allowing the brand to expand its international presence without losing authenticity. The ongoing partnership shows how technology, design, and marketing can sustain the growth of a brand seeking consistency and global reach.
