Baião
A children's book store that blends playful design with cutting-edge architecture
Baião is the children’s imprint of publisher Editora Todavia, created to offer young readers a catalog full of imagination. The challenge was clear: develop an e-commerce that captured the imprint’s unique visual identity while having the robustness needed to sustain the publisher’s digital growth.
The Challenge
Create an online store that reflected Baião’s playful language and met the high graphic standards set by the Celso Longo + Daniel Trench studio, without compromising on performance, scalability, or integration with the technology base of Todavia.
The Solution
To turn this challenge into reality, we developed an e-commerce built on a microservices architecture, using React.js and Next.js to ensure speed and flexibility. The design created by the studio was respected in every detail, while the store was integrated with Editora Todavia’s commerce engine, ensuring operational consistency and autonomy for catalog and sales management.
The Impact
The result was a platform that balances aesthetics and technology: a digital store that conveys Baião’s creative identity, with high-level performance and the capacity for continuous evolution. A project that proves how original design and software engineering can walk hand in hand to create memorable digital experiences.