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Companies Using SAP Don’t Need More Technology. They Need Smarter Operations.
Key takeaways For SAP-using companies, the bottleneck usually isn’t the ERP — it’s the manual processes and disconnected systems around it. The priority today isn’t innovation as a slogan, but operational efficiency, system integration and real ROI. SAP itself is pointing toward AI integrated into the business context (Business AI), not as an isolated tool. […]
Where It All Began: How Frustration Gave Rise to Doois and Took Us to the World
Where It All Began: How Frustration Gave Rise to Doois and Took Us to the World Doois wasn’t born from a meticulously calculated business plan. It emerged from a very real frustration—one that many of you, leaders and managers, have likely felt. Back in 2008, I, David Dieguez, was leading the technology area at Iniciativa […]
Shopify, WooCommerce or Medusa
Key takeaways Shopify, WooCommerce and Medusa are the three leading e-commerce platforms in 2025 — each with trade-offs. Shopify: simplicity, cloud infrastructure and strong performance — ideal for agility and predictable costs. WooCommerce: flexibility and advanced SEO within the WordPress ecosystem — full control, but needs a more technical team. Medusa: headless, open-source architecture — […]
Accelerating AI Adoption in Brazil
Key takeaways There’s a gap between AI’s potential and real adoption: 9 in 10 employees already use generative AI, but only 13% of organizations see themselves as pioneers (McKinsey). Brazil leads AI adoption in Latin America (40% of companies), with the government planning R$23 billion through 2028. Scaling AI depends less on technology and more […]